Let’s Talk About PETA and 40K


Hypocrisy really rankles me, as does being misled or lied to.  It is hardly surprising, bearing this in mind, that I am therefore not a fan of PETA, a so-called animal right group.

The group are known for their bizarre pronouncements and tone-deaf publicity stunts.  They attack video games like MarioCooking Mama and Super Meat Boy, rather than tackle real issues.  They objectify women in their adverts purely for shock value.  They actively kill animals.


Yeah, this organisation that attacks imaginary meat in video games and puts out borderline pornographic adverts actively kills the animals that they have pledged to protect and who have been unfortunate enough to find themselves in PETA’s “care”.  I recommend clicking this link to take a look at the evidence to back up this claim.

Putting PETA’s murderous ways to one side, let’s take a look at their latest, aha, beef:

From the mighty Leman Russ and Horus Lupercal to Chaos Warriors and the Sisters of Silence, Warhammer features an abundance of characters who wear what appear to be animal pelts, which just doesn’t add up.

The grimdark, battle-hardened warriors are known for their martial prowess – but wearing the skins of dead animals doesn’t take any skill.

Indeed, nothing on the bloody battlefields of Warhammer’s conflict-ravaged universe could match the terrible reality that foxes, minks, rabbits, and other living beings experience at the hands of the fur trade. Those killed for their fur typically first endure a bleak life inside a tiny, filthy wire cage before being electrocuted, drowned, or even skinned alive. Or they may be in the wild, minding their own business, when they get caught in a horrific bone-crushing steel-jaw trap – often languishing for days before eventually dying from starvation, dehydration, or blood loss.

PETA has written to Games Workshop CEO Kevin Rountree asking that the leading British miniature war-gaming brand ban “fur” garments from all Warhammer characters. While we appreciate that they are fictional, draping them in what looks like a replica of a dead animal sends the message that wearing fur is acceptable – when, in fact, it has no more place in 2017 than it would in the year 40,000.


I completely agree that the fur trade is immoral.  I have no issue with that.  I do have issues with them trying to censor imaginary furs used in fiction – particularly when these furs are used in an appropriate context.  The Space Wolves that PETA use as their example draw inspiration not only from sci-fi tropes, but also from historical ones, as they represent the sci-fi equivalent to Vikings in the Warhammer 40,000 setting.  Furs are a key indicator of this theme.


It might be a lack of understanding on my part, but I really don’t see how a contextually appropriate use of imaginary furs on small plastic model used in a niche hobby is a worthwhile target for an organisation with the reach and resources of PETA.  I just don’t get how they pick their battles.

Perhaps someone could enlighten me as to why I should care about this or what exactly PETA has to gain from this little fight, other than fulfilling their ongoing mission of whoring themselves out for attention at every opportunity.

My one consolation is that maybe, just maybe, this will take some time away from their busy schedule of killing the animals for whom they supposedly “care”.

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